Ten days before their first fight back in 2010, UFC middleweight champion Anderson Silva and No. 1 contender Chael Sonnen participated in a media conference call that captured perfectly, if inadvertently, the two forces struggling for the soul of modern mixed martial arts.By that point, Sonnen had been in Silva’s face for months, trash-talking and mocking the champion every chance he could. By assuming the role of the pro-wrestling heel, Sonnen had carnival-barked their fight right out of the provincial world of MMA chat rooms and fan expos and onto ESPN. As a result, Silva, MMA’s first truly transcendent athlete, was getting his first taste of sports stardom four years and 11 fights into his UFC career.
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