Vice Pictures - Your Logo Here (and Here, And Here, And Here)

Photographer Deanna Templeton recently began documenting a trend that’s been happening at more or less any event held in Southern California revolving around surfing or skateboarding. Young men and women are getting “branded” (in both the marketing and the bovine senses) with a company logo that’s either spray-painted or written directly on their skin.

It’s understandable that companies would want to attach their logo to the nubile young belly of a bikinied beach babe, but what Deanna doesn’t understand is the willingness of the person who is being made into a billboard. “There is a lot of touching involved.” Deanna says, “I think maybe it’s a way of flirting and of being seen.”

Although Deanna is asking a lot of questions regarding the body politics of teenagers and corporate ad guys, she wants you to know that the photos themselves are free from judgment. You’re just going to have to make your own call on this one, all right?

VICE STAFF

You can see the full series in Deanna’s new book

Your Logo Here

, published by PAMBooks Australia. You can get it at Someday-store.com.

Click on pictures to enlarge