All photos by Trevor SnappWe’re now less than two weeks away from Mexico’s presidential election, and at this point, few people would have expected that the otherwise unsurprising democratic process of voting would be accompanied by scenes of rabble-rousing students chanting and singing along with mariachi bands outside the studios of Mexico’s leading television network.These scenes, part of a nascent student movement known as #YoSoy132, are now becoming regular features on the nightly news in Mexico. Imagine that, young people protesting media bias and media manipulation by the thousands in a country with little precedent for such collective grievances against corporate big media.A lot of people here are pretty excited with this development.It all started on May 11, when candidate Enrique Peña Nieto visited the Iberoamerican University in Mexico City for what was supposed to be a friendly meet-and-greet with the student and academic community. Instead, over the course of his visit, Peña Nieto suffered a humiliating and disastrous few hours of abuse from what looked like a spontaneous student protest. It got messy.Peña Nieto came for a normal campaign stop, to deliver a speech and answer questions before an auditorium. The thing was going nominally well until students who had managed to slip in protest signs past a security check could no longer contain themselves. According to video, photos, and accounts of the event, the shouting started after one lone guy with a poofy haircut and a lot of attitude stood up silently holding a hand-drawn sign that read simply, TE ODIO. “I hate you.”The shouting and chanting grew. Peña Nieto sought an escape. More protesters were waiting for him outside. The candidate with the movie-star looks and soap-opera star wife was chased through the halls and courtyards of “the Ibero” by choruses of “Murderer!” and “Coward!” as students protested his handling of a 2006 dispute with campesinos in the town of San Salvador Atenco during his term as a state governor. The shouting and chasing grew overwhelming. Peña Nieto hid briefly in a restroom with his team, trying to find a good way out. Video of the moment shows Peña’s eyes wide and hollow, his forehead tense, lips curled up with fear.By the time it was all over, Peña Nieto was literally run off the Ibero campus. As he ducked into a dark SUV, one reporter managed to ask him what he thought of the protests against him. “It’s not genuine,” he responded with a meager smile, and took off. And with that, the 2012 Mexican presidential race—the race that Peña Nieto was supposed to win without breaking a sweat—took a major shift.The Ibero incident put the Peña Nieto campaign in damage-control mode. The next day, suggestions that the demonstration was staged by outsiders was repeated by his campaign chief, a few sympathetic Ibero faculty, and just about every provincial and vaguely corrupt newspaper that implicitly supports Peña Nieto and his Institutional Revolutionary Party, or PRI.This turned out to be an enormously foolish move. The students responded by uploading a video of 131 of them staring into their MacBook video cameras and repeating their names and their student ID numbers while flashing their Ibero ID cards. The PRI has spent many millions of dollars on its campaign to win Mexico’s presidency, but what followed was a media coup that no amount of cash or army of consultants could have stopped. Among Mexico’s active Twitter-verse, the hashtag soon appeared: #YoSoy132. “I am 132.”It’s worth noting that this kind of brouhaha was very unexpected for Ibero. It is one of the swankiest schools in the country, the kind of place where a slick, media-savvy politician like Peña Nieto should normally be made to be feel right at home. Hell, the Ibero produces Peña Nietos. I know, because a lot of my friends are recent graduates. Even they were surprised by what happened on May 11, but not entirely. Any decent school always has room for progressive thought and action, and while the Ibero probably costs more per year than what millions of Mexicans make in an adult life, there was an undercurrent of “enough is enough” in the anti-Peña protest that seemed blind to class or social boundaries. By the following weekend, a classic grassroots social-media movement had taken off.
ΔΙΑΦΗΜΙΣΗ
ΔΙΑΦΗΜΙΣΗ
ΔΙΑΦΗΜΙΣΗ