Snooki's back as the new face of MILFs. Photo via Yung Mommy.
This article originally appeared on VICE CanadaEveryone's favorite alcoholic smurf, Snooki, is back in the spotlight with a new "music" video about being a sexy, yung mommy. Having rebranded herself post Jersey Shore from an orange trainwreck to a slightly less bronzed lifestyle blogger, Snooki is the latest pop culture icon to capitalize on Motherhood ™.While Snooki does manage to shout out stretch marks and saggy nipples in her video, keeping it somewhat "real," the song is a rally call to fit, fabulous, young mothers who breastfeed but still wear four inch pumps and leopard print bustiers. I had the same feeling watching this as I did when I saw Fergie's "M.I.L.F $" last month. Her first video since giving birth a couple of years ago, Ferg's new song is a very confusing ode to hot moms and features a bevy of supermodel mothers who I think are fucking the milk man. I have no idea what the song is about or what M.I.L.F. money is and why it's different from normal money.But confusion about sexual milk aside (please someone tell me what a milkshake is in this context), what bothers me about both of these videos is the sell that all new moms now have to be MILFs.