ICING MY BROS IS FUN BUT EXPENSIVE

Hey! Y'all know about Bros Icing Bros, right? Silly question, I know—Ashton Kutcher has been tweeting about it. But just in case you're in the 4% of the 18-30 demographic that isn't following Ashton's Twitter (and if that's the life you lead, I pity you), here's how you play:

If a person is presented with a Smirnoff Ice, he or she must get down on one knee and chug it, unless they happen to be carrying their own Smirnoff, in which case they can "ice block", or refract the punishment back onto the attacker.

Sounds fun, right? No? Well how about if I tell you that Coolio, Dustin "Screech Powers" Diamond and even Brett fucking Michaels are playing it? Thought so.

I decided to have a go at playing. I wasn't too happy about paying £6 for four Smirnoff Ices, but you can't put a price on viral-marketed fun, RIGHT?!

My first victim was my housemate Neil. I put the Ice inside a pot on the hob, then asked him to smell what I was cooking (in a "can you smell what The Rock is cooking?!" kinda way).

Me: Sorry, Scarlett BROhansson, you just got ICED!
Neil: Oh, is that why you bought all those Smirnoff Ices earlier?

You should see your face!
What are you talking about?

You need to get down on one knee and chug it!
What? Why?

'Cos you just got ICED!
I can have this? Thanks.

Later that night, I went to a friend's birthday party and hid an Ice amongst the toilet paper in the bathroom. That's where victim number two, Marcos, found it.

Me: Uh-oh, BROwen Wilson! Looks like you just got ICED!
Marcos: What?

CHUG! CHUG! CHUG!
What does "chug" mean? I can drink this? Thank you.

A few hours later, I turned off the power to the party at the fuse box. When victim 3, Maria, went to investigate. She found an ICE!

Me: Damn, BROë Sevigny! Y'all just got ICED!
Maria: Did you turn the power off?

Yes!
Oh, is this something to do with that Smirnoff Ice game from earlier? Do I have to drink this now?

Yes.
I don't really like Smirnoff Ice. But thanks.

Toward the end of the night, I saw the birthday girl, Billie, walking around in a daze. I offered her a Pringle to help her sober up. Little did she know that the Pringles can actually contained an ICE.

Me: BOOM! Take that Jennifer BROpez! Y'got ICED!
Billie: *unintelligible mumbling*

You have to get on one knee and chug it.
*unintelligible mumbling*

Oh, and happy birthday!
Yeah… Thanks….

And with that, I ran out of Smirnoff Ices. I was kinda hoping that someone would "Ice block" me, so I'd actually get to drink something, rather than just keep giving away free drinks to confused people. I guess I'll just have to keep playing!

I suppose the cynics among you will think that this is all some huge marketing ploy thought up by the people at Smirnoff to move more alcopops. But whatever, that was definitely the funnest £6 worth of alcohol I've ever given away for free. And if it happens to raise a little brand awareness for Smirnoff, then so what? There's a recession on! Give 'em a break. Ya know?

JAMIE LEE CURTIS TAETE