Despite all his contentious campaign rhetoric, China has embraced Donald Trump in a big way.
Take the giant Trump-rooster statue just erected at a shopping mall in Taiyuan, the capital city of China's Shanxi province, for example. The enormous effigy—to celebrate 2017, the Chinese Year of the Rooster, 2017—stands 32 feet tall, complete with the president-elect's unmistakable quiff and hand gestures. In fact, Chinese retailers incorporate Trump's "look" or name into their products frequently, including caricatured figurines, skincare items, condoms, and more.
"This is the first time we've had a president who is a brand, and it's not unusual to see various markets try to co-opt brands for their own success," said Greg Portell, lead partner for consumer industries and retail practice at global consulting firm A.T. Kearney. "But China, in particular, is trying to capitalize on the Trump brand."
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