In early 1980, the prospect of dialing a number and hearing a celebrity's voice on the other end—even if it was pre-recorded—was pretty novel. The '80s would go on to see the height of expensive, premium telephone calls and the advent of the celebrity hotline; Sherilyn Connelly documents the decade's more amusing experiments over at Topless Robot. But when Lucasfilm was rolling out its Empire Strikes Back promotional campaign, the practice wasn't exactly common.
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