"I didn't want to come off arrogant or conceited—basically how I've been acting the past year and a half,” said Bieber apologetically to his phone’s camera early in the morning on January 29. It was his second apology in the past few hours, and came as an addendum to the apology he made on The Ellen Show earlier. The 20-year-old pop star was apologizing for the batshit behaviour he’s exhibited since making his only good album, saying that those actions came as a result of the struggle he was facing growing up in the public spotlight. It was a move that caught many off guard and left many wondering about the timing of the situation. Why apologize now, especially after a string of incidents that would likely be career suicide for anyone else? Why not continue to ride the bad boy image that Bieber so clearly loves to embrace into the sunset? Because in the past year and a half, Justin Bieber has tried to become a hip-hop/R&B artist, and he’s just now realizing that, if he wants to actually be a pop star and sell records, going more “urban” was a huge mistake.
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