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Music

Celebrate the Life of David Bowie by Buying a Luxury Watch, I Guess

Or we could, I don't know, let the man rest?
Lauren O'Neill
London, GB

Sometimes life just runs the right course. Sometimes Moonlight wins Best Picture over La La Land. At other times Austria and the Netherlands both head to the polls and don't elect right-wing populists hellbent on creating further division in their societies. And this week, we've learned the giant David Bowie lightning bolt statue tribute is not to be. Brixton will be left with, you know, just the one enormous, public Bowie mural that became the site of impromptu memorials and tributes to him in the weeks after his death. All feels right. But what's next? How can you, Bowie fan, remember the Starman now, without this unnecessary monument?

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Raymond Weil, the Swiss watchmakers, have a solution. Thank god to be honest, the input on Bowie's musical legacy that we've all been waiting for would surely come from a company that makes watches costing about as much as a month's rent in a shared house in Hackney. They'll soon be offering a David Bowie commemorative watch – the David Bowie Freelancer – so you'll be able to think of Ziggy himself every time you look down to check the time. Cool, I guess.

In a statement on Bowie's website, Raymond Weil's CEO commented:

"He was an artist in a league of his own, a visionary, multi-faceted icon whose work is testimony to an exceptional career as a musician and a creative. His metamorphoses both in terms of style and music studded his career, catapulting both himself and his characters to legendary status. He embodies the free spirit that has guided Raymond Weil day after day since it was created"

I mean. If luxury watches are what you're into then this is great news for you. However I would like to offer a counterpoint. First we had a stamp collection, and now there's this. And I know, I know, people love to buy things – ut there is also the option to just like, allow Bowie's legacy to live on through his life's work rather than continuing to use his image to hawk products that have literally nothing to do with that work? I don't know, just an idea. In this case, according to Billboard Bowie's estate have collaborated with Raymond Weil on the watch project, so it's coming from closer to him than the gigantic lightning bolt idea. And yet, still there's that other way to remember Bowie's importance in the world: buying and playing his music. That option probably don't go out of style.

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(Image via Wikimedia Commons)