You know that inane, repetitive drudgery of traipsing down to the shops to pick up a couple of beers? Wouldn't it be fun if every single time you did that, you were serenaded by inanimate objects that miraculously came to life?Well, if you happened to wander into one particular corner store in Dalston recently, you might have experienced just that.In a new viral for Red Stripe directed by award-winning director Greg Brunkalla (with the help of creative technologists Hirsch & Mann), products in Best Supermarket on Kingsland High Street were rigged to create a plethora of instruments – a food can xylophone, jumping box drums and clinking bottle bells to name just a few.Hidden cameras captured the results every time an unwitting customer took a Red Stripe from the fridge: a rendition of “Rudy, A Message to You” by Jamaican musician, Dandy Livingstone – later made famous by The Specials – played out on bottles, cans, dustpans and brooms, turning the entire shop into one giant musical instrument.Watch the video and don't get too jealous that you weren't there to experience another of Red Stripe's DIY musical adventures.redstripe.net
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