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Ironically, that's kind of what happened.In 1990, Donald J. Trump took the stand to testify against charges that his company had knowingly employed—and withheld payments from—undocumented Polish workers during construction of the aforementioned Trump Tower. In court, the lawyer for the workers, John Szabo, said that he had received a call from someone who identified himself as "Mr. Baron," who threatened to sue him for $100 million if he didn't drop the lawsuit.So, after years of secretly hiding behind the pseudonym, Trump finally had to explain himself. He admitted to the court that yes, he and one of his assistants had used the name "John Barron" in business matters. "Lots of people use pen names," he later told a reporter outside of courtroom. "Ernest Hemingway used one."John Barron died that day. And once Trump settled down with Maples, his second wife, John Miller followed. As quickly as Trump's alter egos had appeared to the press, they disappeared into nothingness. But the groundwork—and the headlines—had been laid, powering Trump's celebrity, and his reality show of a presidential campaign, today. Looking back, John Barron was really just an early exercise for The Donald that America would come to know—a natural extension of Trump's uncanny ability to constantly be seen, including, but not at all limited to, his upcoming role as 'SNL' host. This is a man that has to live in the spotlight, even if he's the one tethering the cords."Donald seems, in retrospect, to have engaged in a kind of long con. He uses whatever he thinks he can get away with to manipulate other individuals, the press and country as a whole," D'Antonio writes in his biography. "He understands that the news cycle makes yesterday's statements irrelevant and that reporters prefer a snappy, exciting story to a narrative that is complex and impossible to distill into four words that would be plastered on a tabloid's front page.""These are the conditions that allow hucksters to thrive," he continues, "which is all fun and amusing until we consider him in the Oval Office."Follow John Surico on Twitter.We spoke to an expert to find out what would happen if Trump won the presidency.