We Interviewed Josh Madell About Other Music
Feb 22 2013
Other Music, located right in the heart of NYU, has long been one of the best stores in the city for finding rare underground and experimental music. They do not specialize in any one genre and on any given day you can buy a whole stack of old Krautrock records and even pick up that new Solange album everyone has been buzzing about.
The Other Music Recording Co. is a logical extension of the store. A new label birthed from the store, it has already released music by New York bands Ex-Cops and Nude Beach as well as Japanese artist Shintaro Sakamoto. VICE spoke with label and store owner Josh Madell about the materialization of the label and what he has in mind for the label’s future.
They just stepped up right away and offered to help us put the whole thing together in a way that seems almost too good to pass up. They sell a lot of records, and they just have the whole infrastructure needed to start a label. So we can focus on the A&R side of it and marketing and finding the bands we want to work with. Fat Possum handles the distribution. They’ve made it a lot easier to us to work with bands closer than we could have had we been working on this label on our own.
But what we’ll be putting out in the spring is going to be a little more experimental. Our store has always been a little different than other indie stores in that we don’t have one style that we adhere to. And that’s what we want to do as a label too.
There have been labels that do that, I think Sub Pop has been doing an amazing job of it. The Shabazz Palaces and THEESatisfaction records are both really awesome hip-hop records that found a great home on Sub Pop.
We all listen to a wide variety of things, whether it is electronica or hip-hop or whatever.
As a store we have been bringing in imports for a long time. We can bring records in from all over the world and see how they connect with customers. We’re definitely not intending on being a New York label, but we do want to maintain a New York edge to our marketing. But we intend to work with artists from all over the world. That’s our goal.
We’ll do more of that. I mean we have a small roster right now. You know it depends on who’s around, and we like eclectic music. Not all the bands fit together, you know?
Ex-Cops is going to be out at South by Southwest. There’s a Fat Possum showcase that they are going to play at. We love live events, and we’ve done stuff like that at the store, and we want to definitely try doing some showcases but don’t have any planned at the moment.
A lot of labels that have come from stores didn’t have a strong and singular vision for the type of music they want to put out. That isn’t the case for us. We have broad tastes and a broad roster but still know what we want to put out. You take the early days of Factory or Merge that had a particular strand of music and really ran with that and did a great job of getting it out. We have more modern tastes in that we all listen to a wide variety of stuff and I think we can use that taste to find music from all over the world and put it out on the label.
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