copyranter

  • Social Media Dipshits: Stop Treating Us Like Fuckwits

    And stop calling yourselves "social media snipers," "digital Sinatras," "digital inventionists," "technology whisperers," "content kings," "brand activators," "brand pollinators," and "change agents" (all terms pulled from actual Twitter bios of social...

  • Here are Some of the Best Ads of 2014

    Here are some ads that did not make me want to poke out my eyes with a Dixie® knife.

  • Think You Can Write Better Ads Than Convicted Felons?

    Two young copywriters from San Francisco are working with inmates to create speculative advertising through a project called “Concepting with Convicts.”

  • American Car Ads Are an Embarrassment

    During the Oscars last night, Cadillac aired its controversial new “American exceptionalism” commercial, which premiered during the Winter Olympics. It features actor and devout Catholic Neal McDonough perfectly cast as “Arrogant American Asshole...

  • Social Media Managers Are Dipshits, Continued

    The men and women who make up the “digital creative class” are a disgrace to their forebears. The industry, as it stands right now, has the imagination of a sheet of drywall. They have managed to create an atmosphere where even the laziest, most...

  • Very White Ad Agency Creates Whitest Valentine's Day Ads Ever

    Aside from jewelers, the other big early February advertisers are, of course, flower-delivery companies. The biggest—Florists’ Transworld Delivery—just released four new commercials, all featuring generic, white, hetero, annoying-as-humanly-possible...

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  • What the Hell Happened to Apple's Advertising?

    Last week marked the 30th anniversary of “1984,” the Orwellian commercial that introduced the Mac computer to the world. It started the grand American tradition of spending staggering amounts of money on Super Bowl ads, a custom that will be carried on...

  • New Zealand Knows How to Terrify Its Citizens Into Driving Better

    Earlier this month, a New Zealand anti-speeding commercial went viral, and for good reason—it is probably the most creative and effective ad for slowing the fuck down that has ever been made. But it is only the most recent standout commercial produced...

  • Who Is the Biggest Advertising Asshole of the Month?

    January isn’t even half over, but consumers worldwide have already been assaulted by a cavalcade of commercials, magazine ads, and tweets that assume they are all a bunch of halfwits.

  • More Classic Ads Ruined by Lawyers

    Last month, I speculated what would have happened if legal eagles had flown unimpeded through the creative halls of the great 1960s ad agencies by presenting ten of the greatest campaigns in history as they would have looked had they been gutted by...

  • Jimmy Kimmel Is a Shitty Advertising Copywriter

    Jimmy Kimmel, host of Jimmy Kimmel Live!—a not-live, pre-recorded TV show—and his Jackhole Productions staff recently horked up an in-show ad for Tostitos dubbed “The Worst Contest Ever.” It lives up to its name.

  • 12 Good Commercials I Found by Accident

    I say that I stumbled on these ads "by accident” because it’s my job, my ongoing mission, to find the absolute worst ads in the world. So enjoy these gems, because next week, it’s back to the same old manufactured vitriol.