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Rekorderlig Teaches You to Be a Bit More Swedish

They also want to give you lots of free cider and Cheap Monday clothes.

Rekorderlig is a Swedish cider. Olof Håkansson is a man who loves being Swedish. He loves it so much he has opened some sort of special Swedishness school sort of thing in the woods somewhere, to teach people how to be Swedish and all that it apparently entails, e.g. calmness, beauty, good posture, hard work and being "natural".

We asked one of our good-looking Swedish editors if these stereotypes held any truth. She calmly told us in English that she didn't know what Olof was talking about, but that she had a lot of work to do and that we should really sit with our shoulders back because it is better for our health and more importantly "how nature intended it to be".

Anyway, above is a video Rekorderlig made (there are some more on their YouTube channel) that demonstrates all this Swedish-y stuff to promote their cider. They are also launching a competition that they would like you to enter. The top prize is a month's supply of Rekorderlig and £500 of Cheap Monday clothing vouchers. The second is a month's supply of Rekorderlig. To enter, answer this question:

Where is Sweden? Send your answers to ukcompetitions@vice.com. The deadline is the end of September. Good luck!