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Fashion

Adidas Originals Want You to Collide Your Favourite Stuff

Then they want to exhibit it in their London and Liverpool stores.

If we want to move forward with culture and not get left in the stalemate that's gifted us talent shows and endless remakes of ancient films, we need to expand on what we already know, search for what we're really passionate about, crash a few of those things together and see what kind of new stuff we can create.

Granted, sometimes it can be a bit off (2006's ill-feted musical genre "grindie", "Cruggs", that time someone let Joe Pesci record a rap), but done right, smashing two good things that already exist together can create a whole new, unsurpassable fusion of amazingness.

The motto for adidas Originals' 2013 is "Crash, Collide, Unite All Originals" and follows that very idea – that colliding two pre-existing things can inspire true originality. Think about the work of John Baldessari (photos of people and colourful dots) and hip-hop (disco and speaking), for example – there's how to forge an authentic original out of various elements that have already been around for years.

To celebrate that idea, adidas Originals are challenging artists to come up with their own collisions on paper. The brief is to involve at least one element of adidas Originals – be it the logo, a shoe or a specific piece of clothing – and collide whatever they want with it within the artwork. Preferably creating something new that nobody has ever seen or thought of before, because that's kind of the point of originality, obviously.

The collisions will be showcased in the London and Liverpool adidas stores before a judging panel will grant three artists an unbelievable opportunity to further their careers.

Click here to find out more and follow adidas on Twitter: @adidasUK or search for #unitealloriginals