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Vice Blog

WHAT I SUDDENLY CAN'T LIVE WITHOUT

Hi, My name is Annette. I’m 23 years old and I’m addicted to my iPhone. My disease is so bad that I’ve now become that asshole on the airplane that won’t turn off her phone because I refuse to be bored for those ten minutes during take-off.

Hi, my name is Annette. I'm 23 years old and I'm addicted to my iPhone. My disease is so bad that I've now become that asshole on the airplane that won't turn off her phone because I refuse to be bored for those ten minutes during take-off. I spend all of my money on stupid applications I don't need just because I feel like I need them. Pocket Guitar? Can't live without it. A game where I can bake and decorate cakes for cavemen and dinosaurs? Install! So it was no surprise that when Gucci came out with an app I went and downloaded it five minutes after the press release hit my inbox. And for the first time ever, I was actually impressed with a fashion app. It breaks my heart to admit this because no one should ever talk shit on Chanel--which happened to have my favorite fashion app up until now--but Gucci beat it. Not only do I have a complete listing of all their stores worldwide (in case I ever go insane and decide I need to spend $500 immediately), they also have a fun little section called Gucci Beats where you can make mixes with a selection of sound loops Mark Ronson made. (I've only met him a few times but I once took a shot of Jameson out of his Grammy when he wasn't home so he seems pretty a-OK to me.) And if that's not enough for you you also have access to photos from Gucci runway shows, look books, and campaigns.

It's free

so you won't have anything to regret. Plus, it's comforting to be able to look at beautiful clothing when we're constantly surrounded by people that put little to no effort into the way they dress.