The world we live in today is so densely packed with information, sometimes it feels like the internet is busting at the seams. The answer to any trivia question is readily available at the click of a mouse, and this culture of boundless content can be both homogeneous and monotonous. When all imaginable information is at our fingertips, it’s exceedingly difficult to discover anything new. But not for artist Julia Weist.
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If you’ve been in the Forrest Hills area lately, you may have noticed the mysterious billboard that says “parbunkells” on it. If the minimalist billboard piqued your interest, you may have Googled the word “parbunkells”—and to no avail, which is the goal of her public artwork with help from collective 14x48, Reach.
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