I don’t know if everyone just watched Citizen Kane too many times or what, but pretty much every company that isn’t a media company seems to be toying around with the idea of becoming one. Just as the famous and revered Michelin Guide was born as a French tire company’s scheme to get people to drive more, Red Bull has started a print magazine, Amazon.com’s Jeff Bezos just bought the Washington Post, and now my web browser of choice is looking for an editor-in-chief.CNET noticed that Mozilla, makers of Firefox, has listed an editor-in-chief position on its job board for its new venture “Mozilla Voices.” The job is described thusly:As the Editor-in-Chief you will be responsible for the content and quality of Mozilla Voices, a NPR/PBS style content series about technology, people, and missions across the world curated by our Mozilla vision. Examples of the type of content include highlighting women who code in Syria, the latest Techstars class in Boulder, and a series of built-at-home technologies in Namibia.The actual website is up but offers no clues as to what Mozilla Voices might be. On my laptop, I clicked on Mozilla’s planet—look at those continents; it isn’t Earth—and got bell-like chimes and nothing else. I followed the website’s advice to check out the mobile site and got several bars of fleshtones. This might be part of their “we code and ship in the open” philosophy.But Mozilla has been quietly expanding out of its niche as the open-source browser. It also announced yesterday that it would start placing ads onto blank browser tabs. Mozilla is expanding the company’s bread and butter, along with…side dishes I guess. It’s also working on an overhaul of Firefox, called Australis, and being beta-tested right now as “Firefox Aurora.”In spite of the fact that media is always dying, there's whole new kinds of media popping up all the time. Prepare to watch Chipotle-made TV while your browser's making news.
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