The saying goes that the map is not the territory, but that’s usually because the terrain represented is rugged hillscapes, woodland, deserts, cities and the many other landscapes and places that go to make up the area being depicted. And a map is also usually static, or at the very best interactive, not something that morphs and changes with a dynamic data input, meaning that it’s usually at least somewhat inaccurate. But a project called SubMap from Dániel Feles, Krisztián Gergely, Attila Bujdosó, and Gáspár Hajdu, members of new media research lab Kitchen Budapest, aims to create maps that challenge both those concepts. Rather than being objectively produced from public data, these maps subjectively recreate the places the map represents based on online and offline activity and personal preferences. This results in abstracted maps showing Finland’s real-time Twitter communication or people’s favorite locations in Budapest—the results become distorted fragmentary insights that grow and morph the boundaries of the city or country according to the fluctuations of the data set.
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