Oreo, the darling cookie brand of the Internet, is dominating the flashy dessert market at South By Southwest (because of course there is a flashy dessert market there…). Oreo is making its infamous snack through a new-fashioned way: layer by layer, using a 3D printer controlled by a mob of Oreo-obsessed tweeters.The printer creates a cookie based on whatever is trending on Twitter, giving the company a one-two punch of a unique, democratic, customizable product and a ton of traffic on the social media site.
The line is only growing to eat your own unique Oreo—if your in Austin, drop whatever "important" things you're doing and get to the Oreo vending machine STAT. To participate in the sugary, Twittery goodness from outside of Austin, you can tweet with the hashtag #eatthetweet until March 11th, when the Oreo lounge will close its doors. Oreo won the love of Internetters everywhere with their famous "You can still dunk in the dark," tweet during the 2013 Superbowl.Now we've seen the likes of the Icepop Generator, and now a 3D-printed cookie. If 3D printing catches on in non-cookie industries, we may never need to enter a grocery store again. If they ever figure out how to 3D print Inn Out, that would be a game-changer.