It should be noted that Anglin also includes a blurry selfie taken in a fitting room to illustrate what a white button-up and pants look like.
The worst look ever is a baggy T-shirt. Wear fitted T-shirts, where the sleeve goes to the middle of your bicep. It should not hang lower than base of your member.
Jean [sic] should also be fitted. Not tight, just fitted. In the photo those are actually shorts – I would not wear pants that loose-fitting. And that's another thing: don't ever wear shorts. Serious men in serious situations are not wearing shorts.
Anglin goes on to talk about how he wants to attract "normal" people but says that it's inevitable that abnormal people will be attracted to white nationalism. Here's how he suggests dealing with that:
Americans have an obsession with this baggy stuff, and it always looks bad. No matter what, it looks bad. Even if everyone else is doing it.
Fat people should be allowed to join groups and be involved in rallies, but we need to create a culture where we don't necessarily shame people, but do look at them and expect them to get it together. We should help people get it together. I'm working on my biggest diet guide ever, which I think will help the overweight and skinny alike, even if they've minimal time for exercise.
Continued obesity should not be tolerated.
Surely, a lot of our target demographic is going to be out of shape, which is why we need a culture of fitness. People should go to the gym together. Help each other with diet.
Anglin also cops to having "problems with women." All of this advice is addressed to men, and he assumes that his audience is 100 percent male. ("We need to keep women on the sidelines. Not speaking, not leading, and with no official membership in anything.") But he wants to attract women and suggests that buying a fitted shirt and getting ripped will not only score his crew political clout, but get them "groupies":
Do not look scraggly. I won't tell you how to cut your hair, but I do believe men's hair looks better short, and beards look better well-trimmed.
It is very important to look good.
We must have Chad Nationalism. That is what will make guys want to join us, that is what will make girls want to be our groupies. That will make us look like bad boys and heroes. That is what we are going for here.
Activists and experts estimate that as many as 4,000 counterprotestors—including the black-clad Antifa—will square off with about about 500 far-right extremists during Unite the Right. It remains unclear what the latter will be wearing, though Anglin seem to think that clothes—and alt-right sympathizer's ability to not look like complete nerds—will make or break the movement."We simply must be cool," he stresses. "The importance of that really does need to be drilled into people's heads."Correction: An earlier version misidentified the website that Anglin runs. It's the Daily Stormer, not Stormfront.Follow Allie Conti on Twitter.
I cannot stress the point hard enough – I'm hitting italics again – we need to be extremely conscious of what we look like, and how we present ourselves. That matters more than our ideas. If that is sad to you, I'm sorry, but that is just human nature. If people see a bunch of mismatched overweight slobs, they are not going to care what they are saying.