
Victoria was already processing a lot of product from Tasmania, plus it has a similar climate, and their recently willing government has sealed the deal. The three companies that rule Tassie’s industry—GlaxoSmithKline, Johnson & Johnson, and TPI Enterprises—are now pushing the final touches through state parliament and are hoping to get plants in the ground this winter. TPI Enterprises has even spent the past weeks holding information nights for Victorian farmers. According to CEO Jarrod Ritchie, they’ve had enough interest to plant between 1,200 and 2,500 hectares this year. “That is compared with around 25,000 in Tasmania, but in my estimate, the industry will be growing 10 percent more of what is already being grown in Tasmania.”

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