If there's one thing Britain enjoys more than queuing and and squashing tomato sauce-covered cheesy Wotsits between white bread, it's becoming unnecessarily panicked over the rumoured shortage of an inane foodstuff.
Yes, you read that correctly: Skinny Prosecco. It's a real thing. We're at peak #cleaneating now, so even our mid-price range sparkling wines aren't safe.
But don't start hoarding the fizz just yet, this shortage is unrelated to last year's scare over a potential prosecco drought linked to bad grape harvests. The Skinny Prosecco crisis is because too many people have bought bottles of the low-sugar wine brand, which was set up three months ago by husband-and-wife team Amanda and Ian Thomson.
The pair have sold over 600 bottles of Skinny Prosecco at London department store Selfridges, making it their biggest selling wine. The fizz is also sold through their the Skinny Prosecco online shop and specialist wine sites.
Amanda acts as the face of Skinny Prosecco, with the official website stating that her enthusiasm for healthy living started at a young age, "having been raised on a vegetarian, no-sugar diet."
Because what kind of child wouldn't choose tofu courgetti over fish fingers and Fruit Pastilles?
Husband Ian told MUNCHIES that the success of the Skinny Prosecco brand has taken him by surprise: "We had no idea of the impact it would have. The conversation about sugar is growing and growing and we're just providing a product that we believe is part of the next step."
Prosecco is usually produced in vats, with 12 to 15 grams sugar added to the grapes to aid fermentation (unless you're going off-book like the guys in Crimea). The Thomsons experimented with this ratio, decreasing the amount of sugar to 7 grams, which they claim doesn't affect the quality or taste of the drink.
Ian added: "The great thing about prosecco is that as long as you've got the grapes and the skill, you can make it very quickly because you're not fermenting it in the bottle as with Champagne."
If you're kicking yourself for not buying a stash of Skinny Prosecco earlier, don't worry, the Thomsons hope to have it back on shelves by next month. There's even a waiting list for die-hard Skinny P fans. Like we said, peak #cleaneating.
And in the meantime? Go all-out crazy and pop a bottle of the full-fat stuff. It could even be good for your brain.