Lykke Li’s “deep end” Video Is a Masterpiece of Selfie Art

Shot nearly entirely by Lykke Li, the clip for her 'so sad so sexy' track chronicles a particularly wild night that she had.
May 21, 2018, 1:41am

Lykke Li, only a couple of weeks out from dropping her new album so sad so sexy (Yes, that’s really the name! Incredible, right?), has released a video for “deep end,” one of the record’s three singles so far. But it’s not just any video: following in the steps of Nicki Minaj and Taylor Swift, Li has released this as a ‘vertical video,' aka it’s the shape of your phone screen. Realistically, all videos will look like this in the future, I guess, so get used to it!


The “deep end” video is particularly good because in addition to being vertical, it’s actually pretty cool! Shot nearly entirely by Li, the clip chronicles a particularly wild night that she had. A lot of the clip is Li mugging at the camera, taking beautiful selfies––both front camera and mirror selfies––in various different types of lighting. It’s incredibly well done, honestly. I would truly pay to take selfies that good. Watch “deep end” above. Between this and her wonderful video for "utopia", Lykke Li is really upping her video game this cycle.

Follow Noisey on Twitter.

This article originally appeared on Noisey AU.