At this year’s Interpack trade fair, designers Gerlinde Gruber, Christine Strempel, and Matthäus Jiszda brought a spark to the Mayr-Melnhof Packaging stand. Comprised of twelve wooden boards, 1,700 cardboard boxes, and two stealthy action figures, their 52' x 78' mural provided a colorful reflection of our increasingly visual and consumer-centric culture. From afar, the chromatically-arranged products, interspersed with packaging pinwheels and action figures, bring to mind a map of a micro-urban sprawl. Upon closer inspection, however, the Kleenex hills, and valleys populated by Godzilla and King Kong remind us of the true goal of commercial packaging—entertaining the senses.
Below, check out behind-the-scenes, detail, and installation images of Gruber, Strempel, and Jiszda's mural:
Visit Mayr-Melnhof's website to learn more about the 2014 Pro Carton Award-winning company.