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Design

A Massive Rainbow Mural Made Of 1,700 Colored Cartons

Colorful packaging takes center stage in this 52' x 78' cardboard collage.
September 25, 2014, 6:30pm

Images via

At this year’s Interpack trade fair, designers Gerlinde GruberChristine Strempel, and Matthäus Jiszda brought a spark to the Mayr-Melnhof Packaging stand. Comprised of twelve wooden boards, 1,700 cardboard boxes, and two stealthy action figures, their 52' x 78' mural provided a colorful reflection of our increasingly visual and consumer-centric culture. From afar, the chromatically-arranged products, interspersed with packaging pinwheels and action figures, bring to mind a map of a micro-urban sprawl. Upon closer inspection, however, the Kleenex hills, and valleys populated by Godzilla and King Kong remind us of the true goal of commercial packaging—entertaining the senses.

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Below, check out behind-the-scenes, detail, and installation images of Gruber, Strempel, and Jiszda's mural:

Visit Mayr-Melnhof's website to learn more about the 2014 Pro Carton Award-winning company.

h/t Fubiz

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