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But while it's funny to laugh at Alpha's attempts to jump in on the Boiler Room generation, it doesn't really reveal too much about the church itself. Christianity, by its very doctrine, has to recruit, and the methods are always going to have to change with the times. They've clearly just surmised that mixtapes, big glasses, and moody black and white photo shoots are currently the best way to do that. Ten years ago, they were after emo kids; ten years into the future they'll be doing the same with something else. It's vaguely sinister, yes, but that's how religions operate—they adapt to the world they exist in. Otherwise they'd still be putting Midianites to death and trying to peddle P.O.D. records.
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