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The Mavericks Embrace Idealism in Their New Video for "Brand New Day"

Watch it now.

"We are in a dangerous time," Malo wrote in an op-ed for Rolling Stone Country back when Trump first enacted the Muslim Travel Ban. The descendent of Cuban immigrants, Malo and his band The Mavericks are a stomping, rowdy band of guys that mix country, Latin, and rock and roll, creating a sound filled with life that isn't afraid to shy away from the serious. It's the kind of music that makes you want to get off your ass and celebrate life while you still can.


The Mavericks have been ruling that niche since they signed with MCA Nashville in 1991 and released From Hell to Paradise in 1992, and they've won three Academy of Country Music awards, two Country Music Association awards, a Grammy and an honor from the Americana Music Association. Their latest album, Brand New Day, which was released on Thirty Tigers on March 31 of this year, is a record you can dance to while the world ends.

One of the standout songs is the title track, which we're premiering the video for below. The video—featuring Malo dressed as Elvis while dancers writhe around to the music, words like "xenophobia" and "bigotry" written in black paint all over their bodies—is reminiscent of the 2003 Entertainment Weekly cover featuring the Dixie Chicks.

"It's a bit idealistic, but I don't think that's necessarily a bad thing," Malo said of the video. "I think more than ever it's time to be a bit idealistic. Why not have lofty dreams and aspirations?"

You can watch the video below.