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Here, for example, is Chevron, employing the Africa rising narrative to great effect by suggesting that they are “helping worlds expand.” Replace that with “helping worlds end” and “systematically destroying the environment and consistently bribing politicians and warlords” and you might have a more accurate, if less consumer-friendly ad. For companies like Chevron, Shell, and BP, this is what Africa’s rise in the coming century can constitute: the chance to make them even richer than they are already.
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