London-based illustrator Jing Zhang presents refreshing tales in her lovely typography designs. Each brightly-colored letter is formed from the accumulation of shapes derived from industrial buildings, factory assembly lines, machines, plantations, Legos etc., making every illustration in this series into its own small world. An upside down train forms the “U”; factory workers transporting boxes curve the letter “C”; a backroom of some sort makes up “L”; in “Q” an aquarium takes form; and “A” is build up entirely from ladders.Each of the images has its own narrative, and by inserting small human figures into each one, Jing Zhang creates a typography that take us back to the kind of visual exploration typical of our early years, making the viewer loose his or herself in the elaborate composition of these structures, forgetting that original goal was just to make an alternative typeface.Take a look at some of her sophisticated and detailed illustrations.
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