'Hereditary' Has an Etsy Store and It's Disturbing as Hell

Want to buy some terrifying dolls?
May 30, 2018, 11:32pm
Screenshot via Etsy

A24's new horror film Hereditary doesn't come out until June 8, but it's already acquired a good deal of hype thanks to reportedly traumatizing viewers when it debuted in Sundance; many are calling it the scariest movie of the year. (Just ask an unfortunate group of children in Perth, Australia, who were accidentally subjected to the trailer before a Peter Rabbit showing.) Vulture has compared the movie's level of terror and emotion to the moment in Sixth Sense "where Haley Joel Osment finally reveals his special, spectral gift to his mother" but for the entirety of the movie's two hours.


Hereditary tells the story of a mother, played by Toni Collette, and the demons that inhabit her daughter, Charlie—played by Milly Shapiro, of Matilda on Broadway—after Charlie's grandmother dies. Charlie has the horror-movie-child hobby of making small, disturbing sculptures from repurposed household materials. They look like this:

A24 turned these stressful sculptures into a marketing opportunity. After a late-night screening of the film at SXSW, viewers—including Moonlight director Barry Jenkins—woke up these delightful presents from Charlie on their doorstep. And now, according to Indiewire, there's an Etsy shop where Charlie sells more of her horrible creations. "CraftsByCharlieG" lists 18 different sculptures, which apparently have all sold out but have been preserved in the "sold" tab for posterity. All of them have the singular item description "will you take care of me?" They also all each have their own eerie name like "Hook Hand" or "Miss Needle."

The store's FAQs state that Charlie "will share [her] dolls once every week," which appears to be roughly accurate, given "The Ballerina" sold on April 17 and the most recent purchase, for "Creeping Grower," occurred on May 25. Perhaps you haven't missed your chance to buy one.

You can also check out Charlie's "Items I Love" tab. These include nut allergy medical ID bracelets, a bright orange hoodie, a grandmother-themed necklace and painting, and a glue gun holder—presumably to make these creepy crafts.

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