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This Track Jacket Was Designed for Real Life Internet Explorers

It's made by a company called Cool Shit, so you know it has to be good.
May 7, 2015, 7:15pm
All images courtesy of Cool Shit

With the lines between on- and offline ever growing thin, sartorialists everywhere are faced with the challenge of dressing for either a nightclub event that couldn't have existed without the internet or an online nightclub. Thankfully, with the new Explorer Jacket from Barcelona-based internet fashion label, Cool Shit, they no longer have to choose.

It's a reversible track jacket with one side made out of "something similar to what was used on the first moon landing missions," Dave Glass of Cool Shit tells The Creators Project. "The inner lining is like that spinning wheel of death on your Mac. But lighter and with more cats." Glass, who's also part of Hungry Castle, the creators of the now-legendary Laser Cat, explains that it was designed for "people who want to explore the internet but in real life."

As far as Cool Shit goes, the company's existense is about as serendipitous as you reading this right now. Says Glass, "The clothing label was an accident. It started in 2013 because we needed to fulfill 100 full-print Lionel Richie tees as Kickstarter prizes. People liked the tees. They kept buying them. So we kept making them." In essence, it's clothing designed by heavy internet users with heavy internet use in mind, memetic memorabilia created with maximum shareability in mind. It's too bad your friends can't copy and paste your jacket back onto your shoulders after they "share" it right out of your armoire. Luckily, explains Glass, "Our projects are worldwide and so is our [free] shipping policy."

Click here to visit Cool Shit's website.

Photos: Denisse Garcia

Stylist: Jesus Rua

Assistant: Eduard Sánchez

Models: Irina Slimobich & Jesus Rua


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