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Freddy: It was a combination between the death of a loved one, being forced to pick a funerary monument from a gloomy selection, and the acquisition of a laser cutter at the metallurgy company I worked for that really pushed me to create my own painted steel models, which I then showed to professionals. The enthusiastic response to my models confirmed that there was a real void to be filled.How’s business been so far?
We just started commercializing our products in September 2012. We’ve produced about 100 monuments during the first year and they’ve all been put up in graveyards. We don’t wholesale our products to showrooms. We only create unique pieces custom made for our clients.What kind of reaction have you gotten from graveyard managers?
I’d say they’re quite surprised at first and then happy that we bring a bit of joy to a place that is in dire need of it.

The grave we made for Serge Danot, creator of Pollux and the Magic Roundabout. It really helped the company take off, because pictures of it circulated very rapidly across France. Who’s in charge of creating your designs?
Our own designers, according to the preference of the family of the deceased.

All the models on our site are unique. We have a catalog of mostly industrially produced monuments. The “décalés” section is pretty funny too.
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We try not to refuse any special request, legally only city officials can judge whether the artwork is offensive, even if it’s on a gravestone.What if somebody wants to put up a picture of their hero, but their hero happens to be Hitler or Pol Pot, would you do it?
When it comes to heroes, it’s very tricky because we need to obtain copyrights. For example, we created this Little Prince monument and fortunately, the Saint Exupéry family was extremely understanding toward the family of the deceased. Now when it comes to heroes such as the ones you mentioned, well, they’re only considered heroes by the deceased and we would obviously refuse this kind of work.What would you say to people who think your creations are tacky and in poor taste?
You have the right not to like our products, but not to criticize them. Having a personalized iron grave that reflects the life of a loved one is first and foremost the decision of the families. So, as a matter of respect for the families, I’d tell those people who are clearly lacking in personality to think before they speak.Well said.@smvoyer