So some mysterious vixen in robin’s egg pants and a sharp red sweatshirt — American Apparel, perhaps? — somehow wandered in with India’s athletes during the opening ceremony of the Olympics. The Indian squad is understandably miffed, as the AP notes above. Meanwhile, the media is obsessed with the gal, with Google News pulling up something like 1,000 articles produced over the weekend. Organizers have apologized, of course, but no one knows who she is, how she got there, or why she went with such a casual outfit to appear on the world’s biggest stage. What’s even more absurd is that she fit in with India, who has probably the fewest athletes per capita in the whole games, and assuredly has the fewest medals per capita so far. All that hubbub aside, all I’m going to say is that if this is some sort of viral marketing hogwash, I’m going to give up writing.Update: Thanks to a tip from a Motherboard reader, I’ve found that the woman in question is named Madhura Honey, which sounds frighteningly close to being an ad campaign, but apparently she’s just an MBA student.Follow Derek Mead on Twitter: @derektmead.
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