Several much-ridiculed (but also secretly enjoyed) hipster obsessions have collided in the hallowed halls of the brand new Williamsburg Whole Foods: The recently constructed artisanal grocery store on Bedford Ave. contains an inexplicably massive wall of La Croix seltzer, a beverage with a bizarre cult following, though it seems that only three flavors are stocked.
now that I've seen it with my own eyes I can tell you that the la croix situation at the wburg whole foods is nuts — Aminatou Sow (@aminatou)July 27, 2016
Omg there's a La Croix section at the new Williamsburg — Joey Kuhn (@JoeyKuhn)July 26, 2016
Reporting from the new Bedford Ave Whole Foods, which is both the greatest thing ever and THE END OF WILLIAMSBURG. — Buzz Andersen (@buzz)July 26, 2016
Because people have been feverishly Instagramming and tweeting about the La Croix Wall for days, we decided to send photographer Darragh Dandurand to document the vision herself.
