gen alpha

Life
The 10-Year-Olds Using Drunk Elephant Beauty Products
We asked a dermatologist: Is raiding Sephora setting Gen Alpha up for skin problems down the road?
Helen Meriel Thomas
1.12.24
Life
iPad Kids Are Getting Out of Hand
Millennials are raising "bizarre and terribly behaved” children, glued to screens. Can Gen Z flip the script?
Eloise Hendy
11.21.23
Life
Kids Tell Us What They Think 2050 Will Be Like
We spoke to kids aged 8 to 11. They're still looking forward to flying skateboards.
Coline Labeeu; illustrated by Léo Gillet
7.31.23

internet culture
Your Unborn Kids Are Going to Be Known as Generation Alpha
We hear from parents and marketers about the children of millennials, born from about 2011 and swiping touchscreens before they can read.
Hannah Ewens
5.15.19