Music by VICE

Raveen Take Us on a Ridiculously Pretty Art Voyage in "Always" Video

When Wong Kar-Wai and experimental orchestral rock combine, the results are good.

by Phil Witmer
Jul 18 2017, 1:30pm

When you have strings in your music, the visuals have to match the opulent textures you've just introduced. Experimental Montreal art-rockers Raveen are keenly aware of this, which is why they've chosen an abstract direction in interpreting their similarly abstract song "Always." Looking for all the world like some Tree of Life shit, but far less pretentious, the shots of aquariums and jungles match the song's stately drift, especially when that imperceptibly clutch key change partway through hits. You never thought convenience stores could look this cool.

"After bonding around the latest from PC Music and On Cinema, [director] Max introduced me to Wong Kar-wai and then his vision for the video - I was hooked on both," Raveen vocalist Eric Seguin told Noisey, "We struggled most with that fine balance between overt and covert narrative, but I think the result is a story you can sense more than one you can tell." Check out the video for "Always" above and pre-order the band's album of the same name here.

Wong Kar Wai