PCRC Merge Psychedelia and Dance with Subcontinental Swag

F'reals. We have never seen anything like this before.

July 1, 2014, 9:15pm

Genre-dashing Indian provocateurs Peter Cat Recording Co. are an anomaly in their native Delhi, let alone beyond. Their track "Love Demons" presents them at ease playing music somewhere between lysergic, guitar-driven psychedelia, 1970s Bollywood car chase scenes, and full-on Ableton driven 4/4 subcontinental disco.

The video presents a succinct insight into their world, with bassist Rohan wandering in the desert, falling towards a sort of self-realized doom only to ultimately find his rebirth as a seemingly possessed usher surrounded by coyly dancing women. This does sum up their aesthetic oeuvre, though the actual process of forging that narrative was kind of indiscriminate. As multi-instrumentalist Kartik recalls, playing a festival in the Thar desert seemed like an obvious catalyst to document something. Random, wandering camels were also useful.

It's the second part of the video that was more premeditated. Suryakant frames it on the band collectively finding inspiration in the beauty of the Indian woman circa 1970s Bollywood – kohl eyed, bedecked in saris, adorned with flowers in their hair - while Rohan immediately saw the potential of a now defunct boutique film screening space that seemed like a cross between a cinema hall and a sleazy dance bar. Combine that with a mutually shared affinity for B Grade cinema and a stunning lack of resources, and you have what you see here – a "red carpet treatment for your no carpet clientele."