American Grocery Chain Rips Off the Sausage Roll and Brits Are Outraged

“I dare you to walk into Greggs and ask for a 'Puff Dog.’”

by Daisy Meager
29 June 2017, 2:17pm

Photo courtesy Trader Joes and alexnicholson7/Twitter.

The sausage roll is a staple of British life. You might have eaten your first morsel of sausage meat wrapped in flaky, puff pastry at a Year 5 party while sky-high on 7UP and Party Rings. Or maybe your coming-of-age parcel of carbs and meat was at the local Greggs. Even in adult life, no picnic nor long car journey would be complete without a plastic tub of M&S mini sausage rolls.

Bottom line: sausage rolls have been around in Britain for ages. They're definitely "a thing." Which is why US grocery chain Trader Joe's has found itself at the centre of a social media storm after unveiling its new summer product range last week.

The grocery chain foolishly laid claim to the invention of the "Puff Dog"—an item it described as a "pretty genius" combination of a hot dog "swaddled in a perfectly flaky-when-cooked puff pastry." Sounds familiar, huh?

Many on Twitter were quick to take down the grocery chain along the lines of @mattyfwhite's succinct post: "Hahahahha [sic]. The Americans think they have invented something called a Puff Dog. A. It's a SAUSAGE ROLL and B. That's a shit name."

It's not the first time a supermarket has come under fire for ripping off a regional dish. Earlier this year, an advert by Australian supermarket Coles for an "Aussie taco" received serious Twitter backlash for the fact that it was in no way a taco, but rather a sausage folded into a piece of bread. And a disgrace.

Trader Joe's has yet to respond to the alleged sausage roll plagiarism but if you want the real deal, probably best to get yourself down to Greggs.

trader joe's
sausage rolls
Puff Dog