Image via NBA.com
Sometimes, it feels like humanity is too stupid to have got this far, and this is one of those times. Obviously when they trot out their alternate jerseys on December 15th this season, the Denver Nuggets and Adidas are not aligning themselves with white-supremacist, neo-nazi separatists. But at some point, someone saw the phrase "white pride" as a descriptor for a particular jersey and had no problem with it. Enough people missed it and one thing led to another and it popped up on the Denver Nuggets website as part of their Alternate Jersey Schedule. At least six times.
Plenty of teams have the "Pride" jersey, so it's probably easy for this to get looked over as some random data filled into a template, but, also: WHITE PRIDE sounds awful! Like, really bad! I feel like if you see or hear those two words together, consecutively, in that specific order, alarms and whistles should be sounding off in your head. AND: this exact thing happened to an NBA team last year, too. Do you know which team it was? The Denver Nuggets.According to Denverstiffs.com, though, the Nuggets don't have anything to do with it, it's an Adidas thing."According to league sources, the Denver Nuggets were NOT responsible for the wording of the Jersey's listed on the website. Jersey slogans and titles come from Adidas. The above chart has been immediately removed from the Nuggets website."At this point, maybe Adidas should just have a position dedicated to making sure the names of their products don't accidentally sound like this year's Republican Party platform.[Denver Stiffs]
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