The eco-friendly water bottle of the future could be an edible, drinkable, compostable bubble. From London-based creators Skipping Rocks Lab, Ooho! is poised to be an antidote to the wasteful and manipulative world of plastic bottled water.
Since 2014, it's been surging through the UK startup scene, and already Ooho! has raised £605k in two days of crowdfunding on Crowdcube. Half of the money will be used to develop Skipping Rocks Lab machinery, and the other half will pay for research and development into making the material, which is already comparable to plastic in cost of production, cheaper, faster, and better.