The ongoing saga over the artistic rights to Vantablack, the blackest black on the planet, continues. As a quick refresher for the uninitiated, British artist Anish Kapoor has exclusive rights on being able to paint with Vantablack, which was created by British company Surrey NanoSystems.
As a retort to this, another British artist, Stuart Semple, created what he calls "the world's pinkest pink," along with the "most glittery glitter," and made them available for anyone to buy—except Anish Kapoor. Kapoor, to his own credit, got his hands on the pink, and goaded Semple with an Instagram pic.
Now, with the recent release of Vantablack 2.0, which is the world's newest blackest black, Semple has released his own newest blackest black. Called Black 2.0, Semple calls it "the most pigmented, flattest, mattest, black acrylic paint in the world." Much like Vantablack, it's able to turn 3D surfaces into flat-looking holes, but it's not quite got the staring-into-the-abyss qualities of the original. (Or the laser-eating capabilities of Vantablack 2.0, which the researchers at NanoSystem have said is "so black that our spectrometers can't measure it!")
Still, it's pretty damn black. On the product website it's noted that it's been developed in collaboration with thousands of artists across the globe along with color chemists, cosmetics industry specialists, and architectural coatings experts.
"Their amazing insight, support and inspiration has formed this unique super-black paint for the benefit of all artists," Semples notes on his site. That last line a not-at-all-subtle dig at Kapoor's claim on the Vantablack. The site also adds in the caveat of " for the benefit of all artists...except Anish Kapoor."
Some of the effects of Semple's Black 2.0 include a unique acrylic co-polymer binder, cutting edge "mattifyers" to reduce light reflection, non-toxicity and, all importantly, a black cherry scent.
"With just one coat almost any object (even really shiny ones) become super-black and reflect next to no light, giving a Vantastic black hole type effect," the website explains. "IT IS IMPORTANT TO NOTE: this is not the blackest black in the world. It is however a better black than the blackest black in the world as it is actually usable by artists." These claims, of course, are TBD.
Buying the product, like Semple's previous colors, requires you make the legal declaration that you are not, of course, Anish Kapoor, or in any way affiliated with him. It's available from Semple's Culture Hustle store priced at £11.99.