In a move certain to please football fans up and down the country, the Premier League has unveiled its new corporate identity.From next season the top flight of English football will not have a sponsor, ending more than 20 years of profitable deals with Carling, Barclaycard, and most recently Barclays. Mercifully, it also means people will have to stop using the hashtag #BPL.The lack of a sponsor has allowed the league to make an image change without taking the whims of Barclay's branding department into consideration, leading to a stripped down version of the old logo.And yet it still somehow looks like a Barclays corporate brochure. The lion of old remains, though his body has been completely done away with, leaving just a confused-looking floating head. While it's good to see that he's not gone altogether, the head is somewhat reminiscent of a mounted trophy kill.First Cecil, now this."We are very pleased with the outcome," said Premier League managing director Richard Masters, "a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League."We look forward to sharing more details of our new positioning in the coming months."Consider us unapologetically excited about that, Rich.The Premier League have also released a video glorying in their product's global appeal, which should also please local fans being priced out of the game by ever-climbing ticket prices. Not that this is leading to increasing tension in the stands, of course…
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