If you haven't tuned into the Winter Olympics yet this year, not only have you missed Canadians essentially boning on ice, a Netflix-crazed teenager win gold and yell "fuck" on live TV, and a bunch of skiing robots prove that there's still hope for humanity—you haven't seen the Norwegian curling team's pants.
The Norwegian curling team's flashy pants have evolved over the years, amid wins and losses, into somewhat of an international phenomenon. The team members solidified themselves as fashion icons during the 2010 Vancouver Olympics taking home the silver medal in their blue and red argyle trousers, instead of the boring-ass neutral tones curlers usually wear. They then came back to the 2014 Olympics in Sochi donning a mess of swirls, modern geometric blocks, and seizure-inducing zigzags.
This year, the team made its way to PyeongChang with 12 differently designed pants in tow. On Wednesday, the team faced off against Japan wearing this holiday-appropriate ensemble, sliding into the hearts of curling fans and non-curling fans alike.
The pants have even inspired their own Facebook page and have racked up more than 500,000 fans since 2010. Tony D'Orazio, 45, runs the page from Rochester, New York, and said Wednesday's Valentine's display might just be his favorite pair of pants yet.
"They bring color and attention to a sport that really deserves it. And the guys who wear the pants are just the right guys to wear the pants," D'Orazio told VICE of the team. "They're great ambassadors for the sport. They got the right attitude... They're not only fashionable, but they know how to curl."
Sign up for our newsletter to get the best of VICE delivered to your inbox daily.
Follow Lauren Messman on Twitter.