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Music

These Heat Maps Show Where in the US Different Artists are Most Popular

Compiled by the New York Times, the maps shine a light on the fanbases of 50 major artists from Beyoncé to The Chainsmokers.
Lauren O'Neill
London, GB

Every now and then, the New York Times comes through with a weird, interesting piece of research, and, happily, today is one of those occasions. In a feature called What Music Do Americans Love the Most? 50 Detailed Fan Maps , the YouTube hotspots for the 50 most watched artists on the Billboard Top 100 this spring were identified using the website's geocoding capabilities, and the Times came up with heat maps to visually communicate where in the US each artist was most popular.

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The maps kind of back up what we'd have posited as educated guesses. We see, for example, that Rihanna and Beyoncé share very similar fanbases (they're both big in the South, hence the stetson up top), and that Bieber's hot in the party city of Vegas, where EDM rules OK. Elsewhere, colleges love The Chainsmokers, Justin Timberlake's fanbase is similar to Hillary Clinton's (riddle me that one), and Florida Georgia Line are, unfortunately, not actually that popular in Florida or Georgia. Also confirmed is that Coldplay's hotspots lie in mostly white college towns, and best of all: the South, rightly, does not fuck with Ed Sheeran. Click the link above to see the maps for yourself.

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