Back in 2012, Paradigm, a world-renowned booking agency led by CEO and Chairman Sam Gores, put their first stamp on the billion-dollar business of dance music with the partnership of AM Only, another lauded agency representing many of the industry's biggest marquee names, like Skrillex, David Guetta, and Tiësto. Now, Paradigm has further extended their growing grasp on dance, announcing a partnership with Windish Agency.
With offices spread around the United States in major markets like New York, Los Angeles, and Chicago, Windish currently represents many of your favorite artists such as Alt-J and Killer Mike, but also, many of dance music's biggest genre-spanning stars. A quick glance at their roster shows top-tier artists ranging from Aphex Twin, Diplo, Jamie xx, A-Trak, Duke Dumont, and many more.
With their recent partnership, Paradigm should not only be extending their influence on one of dance music's most profitable and powerful arms, touring, but also gaining pivotal access to the sprawling DJ client roster of Steve Goodgold, who currently heads up dance music efforts at Windish. Tom Windish, the agencies founder says, "Partnering with Paradigm, AM Only and Coda solidifies our long-standing relationship as collaborators, and our respective cultures and synergies will significantly enhance the entire team's ability to provide exceptional service and representation for all of our artists." As for the structure of the partnership, "Windish will continue to run The Windish Agency and will join the Paradigm Music leadership team of Chip Hooper, Marty Diamond, Paul Morris and the Coda partners."
In short, two of the biggest electronic agencies who were once competitors, are now part of the same family.
Correction: A previous version of this article stated that Paradigm acquired AM Only and Windish Agency. It is a partnership, and we have updated to reflected that.