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Where to Shop Instead of Amazon This Prime Day

Love deals, don't love Amazon? Here are other sites having big ol' sales right now, from small brands to specialty stores to non-Bezos mega outlets.
June 21, 2021, 4:59pm
Stupid-hot deals on all of our favorite stuff.

You know how back in your Golden Youth, there was always that one person who started the next big thing? Her legal name was Hot Victoria and she was so hot, so mean, had such good lip gloss (respect), and she wore the hell out of mood rings before eeeeveryone else jumped on the bandwagon to do it with their own style. Well, Amazon Prime Day kind of works the same way, and has had a similar effect on online retailers.  

If thou art new to Prime Day, let us shed some light on the subject. Let us shed some light on the subject. Every year, Amazon lowers its proverbial drawbridge for a mamma mia of a shopping (which is two days, actually: June 21 and June 22 this year) with a bunch of savings on all kinds of stuff, including appliances and electronics; gardening stuff and beauty products; sex toys and regular, non-horny tech (although, who’s asking? Love an Airpod porno); home goods, apparel, and literally everything else you’ve been putting off buying because it’s either too expensive at full price, or, like us, you keep spending your money on health care and burrata. Well, just like Hot Victoria, Prime Day has inspired loads of other online retailers to have their own big sale days at the time as Amazon.  

We’ve surfed through the price-slashing tube of sales for you, and found deals on electronics, beauty products, bedding, and much, much more. Because you know who rocked the hell out of mood rings just as well as Hot Victoria? All those Huckberry bros with their leather jackets, lumberjack-luxe towels and electric campfire starters

If you're looking for Prime Day fashion deals….

Anthropologie is offering an extra 25% off all sale items right now—so it's a good time to grab anything on sale that's been sitting in your cart for a while, like maybe this WFH-friendly tie-dye lounge set or some cool towels. (Furniture and a few special brands are excluded from this deal.) 

ASOS is offering an additional 25% off its giant sale section until 3 AM EST on Tuesday, June 22. That means 80% or more on men’s and women’s clothing and accessories. The only catch? No returns. But they’re practically giving stuff away.


Black Owned Everything isn’t having a special sale for Prime Day, but you should shop there anyway—especially because the site just released this beautiful shirt for Juneteenth. Black Owned Everything is a Black-owned business selected as part of Black+, an initiative by VICE Media Group and The National Urban League to support Black Entrepreneurs with free marketing and mentorship opportunities

Black Owned Everything

"Freedom" Print Button Up Top

Bodega's sale section is loaded with some of our top brands right now, from Adidas and Timberland to Vault by Vans and Carhartt WIP. 

Vault by Vans

U OG Style 38 NS LX

Carhartt WIP

Double Knee Pant

Carbon38 is a beacon for seriously cool-looking high-end activewear, and it's offering 38% off 38 (niiiiice) styles with the code SELECT38 at checkout from June 21-23.

Common Era wants you to shop small this Prime Day offering 20% off its mythology-inspired jewelry with code SHOPSMALL until midnight on June 22.

Farfetch, land of many a designer 'fit, is offering an extra 15% off its sale items right now. Prepare to open 8 bajillion tabs. 


Garmentory, which allows you to shop small boutiques all over the world, includes deals from those stores in its sales section—we're currently loving the Summer Flash Sale from Blancsom, which includes markdowns on Paloma Wool, Marni, Birkenstock, and more. 

Huckberry is like if Kinfolk and REI had a baby (with a lot of Libra in its chart). It will be offering 15 specially curated deals on its Sale Shop from June 18-22. 

Levi’s jeans are known to sell out through Amazon on Prime Day, but you can get pretty much all of the same deals directly on the brand’s website—we’re talking up to 50% off on everything from the viral Wedgie jeans to classic slim fit men’s 511s.

MeUndies is offering 25% off Modal Undies with promo code MYUNDIES at checkout. A matching set is a perfect gift for you and your significant other(s). 


Nike loves its members; sign up and save an extra 20% on select sale styles with the code FAST20.

New Balance will offer 10% off plus free shipping with code JUN10 from June 21-24.

Saks Fifth Ave will offer 10% off full price styles from June 21-22, if you're into doing the department store thing.

Soma is having its semi-annual sale to coincide with Prime Day, meaning 30% off already-low prices on bras, lingerie, and sleepwear. (Get 70% off select women's underwear if you buy six or more pairs.)

SSENSE, one of our favorite beacons of streetwear and designer goods, has further markdowns on its already-bonkers super sale, with many items 70% or more off. BRB, buying a whole new wardrobe.

Stone Island

Black Nylon Metal Ripstop Lounge Pants


Black Suede Coal Desert Boots

If you're looking for Prime Day deals on home goods, kitchenware, and food….

Macy’s is offering 40-70% off special deals on a little bit of everything, from Instant Pots to apparel and more, from June 21-22.    

Bed Bath & Beyond will be having a 2-Day Flash Sale (June 21-22), so you can finally make the apartment nice enough for mom to visit. Get up to 60% off kitchen wares, up to 50% off towels and bath goods, and up to 50% off bedding.  

Brooklinen's super-soft bedding is one of the nicest things you can do for your pores, man. The site is offering 15% off everything today and tomorrow. 

Chewy is offering up to 40% off pet deals from June 20-23, so you can up your dog streetwear game. (Have you seen pet streetwear? It’s getting better and better.)   


Has most of your adult life involved you edging towards smashing that “order” button on a Dyson? The zaddy of vacuum companies will be offering $100 off the V8 Absolute (June 20-July 3) and $100 off the Ball Animal 2 Total Clean (June 20-26). 

JCPenney will offer an extra 35% off with code BIGGEST1 from June 21-22.

Man Crates is having Primal Days, with “meaty savings” on all things meat until June 22—perfect for a belated Father’s Day gift. 

Misen is offering 20% off carbon steel pans, plus a free seasoning wax, with code SZNURMZN.

Our Place, which makes the mega-viral Always Pan that's been blowing up your Instagram ads (the brand also makes knives, cutting boards, glasses, and more), will offer 25% off purchases of $185 or more with the code FLASH25 from June 21-22. 

Advertisement will give you $4 for every $25 certificate with the code PRIME.

Sur La Table is having a 48-hour flash sale, with skillets up to 55% off, knives up to 50% off, outdoor entertaining collections up to 40% off, and 20% off barbecue and grillware. 

Wayfair, which is always having some kind of sale, is having its June Clearance Event—this is a big one, with up to 60% off the site's enormous selection of furniture and homewares.

If you're looking for Prime Day tech deals….

B&H is having a huge sale right now on photography gear, laptops, audio gear, and more. A couple of deals we’re eyeing: Save $50 on AirPods Pro, and $400 on the Nikon Z5.


AirPods Pro with Wireless Charging Case


Z 5 Mirrorless Digital Camera with 24-50mm Lens

Sonos, whose powerful, user-friendly home audio setups we love, has an awesome deal where you can save up to $160 on a quality speaker setup in its Certified Refurbished Inventory

Walmart is having a Deals For Days sale through June 23, with savings on big-name tech brands including Roku, Apple, Samsung, and more. 

JBL is having big-timer Deals and Steals, with up to 60% off some of the best headphones and speakers in the game. 

If you're looking for Prime Day outdoor gear deals…

Huckberry's big sale includes outdoor gear such as Sandqvist's highly coveted rolltop backpack, Danner boots, and FLICKR's personal concrete fireplace.

REI's outlet is stacked with new additions right now, including Kelty sleeping bags, North Face packs, and Mountain Summit Gear tents, with savings up to 50%.  


Solo Stove makes some of the sexiest fire pits out there, and they’re having a site-wide promo running with 25% off fire pits, up to 30% off fire pit bundles and camp stoves, $275 off their Grill Ultimate Bundle, and more. 

If you're looking for Prime Day beauty and wellness deals… 

Flex, which makes period cups, is offering a special Prime Day deal with 20% off its disc starter kit (and a $30 cup) with the code SUMMERSALE.

Recess, which makes adaptogenic bevs that ~*~take the edge off~*~, is offering 30% off its Mood drinks and powders, which are infused with magnesium, L-theaning, and ginseng, making them perfect for unwinding at the end of your work day or evening.

Revolve is having a 3 Day Only Summer Beauty Sale with promos up to 20% off, from bundles by brands like Ouai, Malin + Goetz, Sand & Sky, and more.  


Essential Kit

Sephora is offering 10% off customers' first Buy Online, Pick Up In Store order with code PICKUP10 until June 30.

SkinStore is offering up to 50% off during The BIG SALE on brands including EltaMD, SkinMedica, and more. You can also get a bunch of SkinMedica Lumivive Samples (a $66 value) when you spend $150 or more on your purchase, and get in on a 3-for-2 deal with 15% off the Grow Gorgeous and Christophe Robin sale with code SALEX15.

Vitamin Shoppe is offering 20% off plus free shipping sitewide with code SAVING21. (Do you pronounce it Vitamin “Shop-eh,” too? Just us? OK.) 

So go ahead—shop ‘til you drop. [Shudders.] 

(Oh, and don’t forget to periodically check back throughout the day, since we’ll be updating this page with all of the best deals as soon as they roll in.) 

The Rec Room staff independently selected all of the stuff featured in this story. VICE may receive a small commission if you buy through the links on our site.