The thing that makes Ford's piece something of a unicorn isn't just the fact that it's comprehensive and informative, but that it reads something like a book, skipping back between theory and culture with narrative arcs between."This is a gold standard as both a culturally relevant statement and something fundamentally meant to be ephemeral," Scott said.So, yes, it's art. But, at the same time, it's content that has to be published in the same vein as news that fades within hours or days. Why does this piece, which clearly took months to put together, actually exist?
And so he chose Paul Ford, who has written a couple fiction pieces for Motherboard (and is widely published all around the web), to explain what the heck it is, particularly for the benefit of the Bloomberg staff who wanted to understand coding."I started the outline as a FAQ," Ford told me, "Then on the draft I'd just release all the questions and pretend this was supposed to be the narrative flow after all."The piece has somewhat of a scattershot nature, skipping between short stories and actual code/logic, leads the reader through history and then back to code."It was particularly chosen and managed chaos [for Bloomberg]," Ford said. "They liked some surprises."
"There were some wild early ideas I was into—The article would be an API! You'd read it by debugging it!"