How many of us have gone about our lives coping with the perennial sweet, floral aromas of so many beauty products, when the truth of the matter is that what we really want to smell like is brown gravy and cheese?
Lavender is nice, but incomparable to the earthy boldness of fried potatoes. Rose, rotely romantic, but hell—it's got none of the punch of a blue-cheese-topped burger.
READ MORE: This Town Claims to Have Invented Poutine
Well, good news, because the salivating aromas of poutine—Canada's signature mix of French fries and squeaky cheese curds, all doused in gravy—can now be found in a lip balm.
Developed by Edmonton's famed La Poutine owner Lindsey Robbins and soap maker Tanya Zurock, the product is a recent addition to a curious trend of savory beauty products that most famously includes KFC's fried chicken-flavoured sunscreen—which the duo says was actually the inspiration for the product.
While Zurock was tasked with developing the custom scent for the lip balm, it was Robbins' expertise in all things poutine that was used to choose the right blend of rich, cheesy scents.
Both Robbins and Zurock remain tight-lipped about the recipe for creating the unique flavour of the lip balm. However, they did elaborate to MUNCHIES on some of the challenges of developing a savory flavor with traditional ingredients. Zurock notes that "the end results of the flavouring change somewhat when other ingredients like cocoa butter and sweet almond oil [the base of the lip balm] are added."
Their work appears to have paid off, as the reception of this unique, albeit bizarre item appears to be overwhelmingly positive.
"We have been inundated with excited people from all over the globe who either have some special connection to the Canadian dish or know someone who loves poutine and they want to send them a lip balm," says Zurock.
READ MORE: Canada's Top 8 Poutines
And, in case any overzealous poutine fans get their hands on these magic little tubes, Robbins has a gentle reminder:
"Just to be clear, the poutine lip balm only tastes like lip balm, not poutine. For the real deal, you'll have to visit us in Edmonton!"