If you’re a Canadian with internet access, you have probably already watched the video we’ve embedded above, that was made by a woman named Amanda House who ran a healthy, probiotic, protein infused frozen yogurt company called YoPro. The video is an emotional plea to the CEO of Loblaws, Galen Weston, who Amanda claims destroyed her healthy FroYo business, then developed their own no-name version of Amanda’s product, and directly worsened her husband’s serious medical problems in the process. Allegedly, Loblaws told her that they would stock YoPro in a whole bunch of Loblaws stores. Then, according to Amanda, that plan was reneged on at the last minute, causing the YoPro company to lose a whole bunch of money. Loblaws is saying that YoPro was not a hit. They’re saying it couldn’t “compete or succeed in the frozen desert market,” and that’s why their company failed. Galen Weston has even agreed to take a personal meeting with Amanda. All that said, Amanda’s video has gone viral to the max, an anti-Loblaws social media lynch mob has formed, and the whole scandal has become known around our office as FrozenYogurtGate2012.
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