Here Are Our Top 100 Guesses for What IHOP's New Name, IHOb, Means

What, pray tell, could that new "b" be?
June 5, 2018, 8:44pm

For the past 60 years, the International House of Pancakes chain has sold hot cakes and greasy breakfast meats to weary travelers, old people, and drunk teens all across the nation (and Mexico and Canada, hence the "International" part). Sure, IHOP isn't the best diner or the nicest or even all that good, but by God, it is consistent—and that consistency goes a long way when it's 2 AM and you're trying to find food to wolf down somewhere within walking distance of your shitty motel.

No matter where you are, no matter what kind of terrible scowls or bad vibes the locals lay on you, you can always count on the fact that inside each and every IHOP franchise is a grinning pancake with cherry eyes and chocolate chip teeth waiting for you to savagely devour it. But, unfortunately, it looks like the one pancake constant in this cruel, dark world isn't actually as constant as we all thought.

On Monday, IHOP took to Twitter to announce that the restaurant chain will be dropping the "Pancakes" from its name and rebranding itself as "IHOb."

IHOb? The world whispered in unison, testing the unfamiliar syllables. Eye-ha-buh. What, pray tell, could that new "B" be?

For now, at least, it remains a mystery. IHOP says it will announce the new acronym's meaning next Monday, June 11, but until then, all we can do is wait anxiously and speculate about the fate of our beloved mediocre pancake chain. So in honor of the death of IHOP and the birth of the mysterious IHOb, here is a list of VICE Staff's top 100 guesses about what the mysterious "b" might stand for:

  • International House of Breakfast - This is the seemingly most obvious choice since IHOP might just want to expand its name to include more than round syrup traps, but the company's Twitter seemingly rejected the idea already. Let's keep guessing.
  • International House of Burgers - More lunchtime options, maybe?
  • International House of Beef - In case they don't want to be pigeon-holed with just burgers.
  • International House of Beer - An I-hoppy IPA.
  • International House of Brunch - Please, lord, no. We have enough avocado toast out there.
  • International House of Borscht - Really leaning into the "International" vibe here.
  • International House of Brie
  • International House of Bacon
  • International House of Butter - IHOP is basically this already, so maybe it's time to embrace it.
  • International House of Berries
  • International House of Bud - Suck it, Jeff Sessions.
  • International House of Blazing - Doesn't really have as nice a ring to it as the previous choice, but it's another option if the chain wants to dive into the cannabis industry.
  • International House of Buzzfeed
  • International House of Bronies
  • International House of Babies
  • International House of Boomers
  • International House of Bananas
  • International House of Barron [Trump]
  • International House of Boners - Sounds terrible.
  • International House of Business
  • International House of Brother
  • International House of Billions - Cross-promotion is important
  • International House of Ballers - People love The Rock
  • International House of Benghazi
  • International House of Bush Did 9/11
  • International House of Bernie (Would Have Won)
  • International House of Brosocialism - the pancakes are free to all workers, but Chapo Trap House is playing over the PA system at all times.
  • International House of Boredom
  • International House of Beyoncé
  • International House of Becky
  • International House of Bleach
  • International House of Bribery
  • International House of Basquiat
  • International House of Bieber
  • International House of Balderdash
  • International House of Bitch
  • International House of BDSM
  • International House of Bondage
  • International House of Bono
  • International House of Barley
  • International House of Bleep
  • International House of Bees
  • International House of Biggie
  • International House of Birds
  • International House of Backlash - This whole marketing ploy is inevitably going to blow up in the company's face.
  • International House of Beans
  • International House of Beds
  • International House of Blintzes
  • International House of Bhad Bhabie
  • International House of Blubber
  • International House of B.Y.O.B.
  • International House of Boss Baby - Because it deserves more than just an Oscar nom.
  • International House of Bird Flu
  • International House of Betting
  • International House of Bumps
  • International House of Bats
  • International House of Brats
  • International House of Beats
  • International House of Boooooooooooooooo - This list sucks.
  • International House of Benecio [del Toro] - OK, now it's getting better again.
  • International House of Bonobos
  • International House of Booty
  • International House of Breakdancing FBI Agents
  • International House of Bitterness
  • International House of *extreme Beach Boys voice* Bah-Bah-Bah-Barbara Ann
  • International House of Blabbing
  • International House of Bunions
  • International House of Bass
  • International House of [Chuck] Bass - XOXO
  • International House of Bee Movie
  • International House of Bongs
  • International House of Bullshit
  • International House of BOFA
  • International House of Billiards
  • International House of Banter
  • International House of But Her Emails!!!
  • International House of Bangles
  • International House of Beatles
  • I Hate Other Bodies
  • International House of Burnouts
  • International House of Blessings
  • International House of Banging
  • International House of Barking
  • International House of Bias
  • I'm Having Only Bread - For the inevitable gluten-free diet backlash.
  • International House of Bashing
  • International House of Bagels
  • International House of Balloons
  • International House of Bazinga
  • International House of Bellyaches
  • Inside the Home of BOB - Through the darkness of future past / the magician longs to see.
  • International House of Beige - An underrated shade.
  • International House of Beanie Babies
  • International House of Baboons
  • International House of Beasts
  • International House of Bing Bong
  • International House of Bruh
  • International House of BLOOD
  • International House of BTK Killer
  • It’s Honestly Obnoxious Branding

IHOP is dead; long live IHOb, whatever it turns out to be.

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